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October 31, 2026

Terms of Services

Last Update: November 7, 2026

Website: https://crawledup.com

Contact Email: inquire@crawledup.com

Legal & Billing Inquiries: billing@crawledup.com

This Terms of Service Agreement (“Agreement”) is entered into by and between CrawledUp (“Agency,” “we,” “us,” or “our”), a digital marketing agency headquartered in the Philippines, and the individual, business entity, or organization entering into a service commitment or executing a proposal (“Client,” “you,” or “your”).

By executing a service proposal, purchasing an SEO package, accessing our client dashboard, or utilizing our services via https://crawledup.com, you acknowledge that you have read, understood, and agree to be bound by all terms, conditions, and obligations set forth herein.

1. Scope of Services

CrawledUp provides specialized Search Engine Optimization (SEO), authority link building, content strategy, custom web engineering, visual design, and managed organic growth solutions tailored specifically for online casino, sportsbook, iGaming, and digital affiliate operators.

A. All-In Managed Packages

For clients enrolled in our full-service retainers (Market Entry, Market Domination, or Enterprise & Multi-Region Fleet), CrawledUp delivers a comprehensive, multi-disciplinary service suite. Depending on the selected plan tier, the bundled monthly scope includes:

  • High-Authority Link Building: Acquisition of contextual backlinks via guest posting, contextual insertions (niche edits), curated media placements, directory submissions, and managed Private Blog Network (PBN) nodes.
  • Technical & On-Page SEO: Site auditing, log-file analysis, architecture tuning, internal SILO structuring, page speed optimization, rendering checks, and ongoing technical maintenance.
  • Content Strategy & Production: Keyword research, editorial planning, content optimization, and ongoing creation of high-converting, localized iGaming content.
  • Web Development & Security: Turnkey website development, site re-development, custom WordPress theme architecture, UI/UX conversion design, and continuous WordPress security monitoring.
  • Graphic Design: Brand identity creation, promotional banner design, Telegram/social graphics, custom UI/UX elements, and visual marketing assets.
  • Analytics & Reporting: FTD (First Time Depositor) attribution modeling, keyword tracking, link indexation reporting, and executive strategy updates.

B. Standalone & Individual Services

Clients seeking targeted solutions may also engage CrawledUp for specialized, standalone service pillars outside of or in addition to bundled packages:

  • Technical SEO: Independent site health audits, crawlability/indexation fixes, schema markup, SILO optimization, and technical debt clearing.
  • Content Strategy: Standalone keyword clustering, topical authority mapping, content briefs, and bulk copywriting for casino reviews or landing pages.
  • Link Building: Standalone backlink orders (Guest Posts, Niche Edits, or Media Outlets) executed on a per-link or monthly link-retainer basis.
  • Website Development and Maintenance: Single-project site builds, platform migrations, speed optimization, and ongoing monthly technical maintenance contracts.
  • Graphic Design: One-off or monthly design retainers for promotional casino banners, Telegram visuals, and social media kits.
  • PBN Management: Custom setup, hosting isolation, domain acquisition, content population, and health management for client-owned PBN fleets.
  • Social Media Management: Content creation, graphics, and community engagement for official Telegram channels, X (Twitter), and affiliate acquisition channels.

2. Contract Term & 6-Month Commitment

Due to the compounding nature of organic search authority, search engine crawling cycles, and the high-competition landscape of iGaming SERPs, all CrawledUp service retainers operate under a strict baseline contract requirement:

  • Mandatory Minimum Term: All service plans (Market Entry, Market Domination, Enterprise) require an initial minimum contract duration of six (6) consecutive calendar months.
  • Commitment Rationale: Organic authority accumulation, link indexing, and commercial keyword movements require continuous execution. Early campaign termination destroys compounding momentum and invalidates FTD projections.
  • Automatic Renewal: Upon completion of the initial 6-month term, this Agreement automatically renews on a month-to-month basis under the same pricing and deliverable terms, unless terminated in accordance with Section 7.

3. Financial Terms & Payment Schedule

  • Initial Billing Requirement: Upon agreement execution and prior to campaign kickoff, the Client is required to remit one (1) month of advance service payment plus one (1) month of service deposit (equivalent to 2x the monthly retainer amount).
    • 1-Month Advance: Applied directly to cover the initial thirty (30) days of campaign execution, setup, and deliverables.
    • 1-Month Deposit: Held by CrawledUp as a security deposit for the duration of the engagement.
  • Deposit Retention & Forfeiture Policy: The 1-month deposit is non-refundable during the initial 6-month contract term. Should the Client initiate a sudden cancellation, early termination, or breach of contract prior to completing the mandatory 6-month commitment, the 1-month deposit will be immediately forfeited and retained by CrawledUp as liquidated damages to offset unamortized campaign setup costs, publisher reserve commitments, and lost equity allocation.
  • Recurring Billing Schedule: Following the initial period, retainer invoices are generated seven (7) business days prior to the start of each subsequent service month and are due upon receipt. Services for each billing cycle commence only upon receipt of cleared funds.
  • Accepted Payment Methods: To ensure secure, international settlement, payments are strictly accepted via Bank Wire Transfer or USDT (Tether) cryptocurrency transfer. Instructions and wallet/account details will be provided on official invoices.
  • Late Payments & Service Pauses: Invoices unpaid after five (5) business days past the due date may result in an immediate pause on active link deployments, content publishing, technical web updates, and dashboard reporting until the account is brought current.

4. Client Responsibilities & Operational Dependencies

The success of any SEO or web development campaign depends on timely collaboration. The Client agrees to fulfill the following operational responsibilities:

  1. Access Provisioning: Provide necessary access credentials (Google Search Console, Google Analytics, CMS/WordPress admin access, hosting/cPanel, or DNS settings) within five (5) business days of signing to avoid campaign kickoff delays.
  2. Review & Approvals: Review and provide feedback or approvals on proposed content, technical site changes, graphic assets, or site re-developments within three (3) business days of receipt.
  3. Internal Site Integrity: Refrain from making uncoordinated technical adjustments, installing conflicting plugins, altering URL structures, or modifying robots.txt files without notifying CrawledUp in advance.
  4. Third-Party Vendor Coordination: Ensure internal web development or IT teams implement recommended technical SEO patches in a timely manner if access is restricted to CrawledUp engineers.
  5. Accurate Tracking Data: Maintain active conversion/postback configurations and affiliate tracking integrations necessary for accurate FTD attribution monitoring.

5. Deliverables & Performance Projections

  • Tiered Deliverable Targets: Deliverables (e.g., +15, +20, or +25 authority links/month; 15, 20, or 25 content pieces/month; custom banner sets) will be fulfilled within each 30-day billing cycle.
  • FTD Projections: FTD (First Time Depositor) metrics provided in proposals or package descriptions represent baseline performance projections based on historical campaign data and target market difficulty. They do not constitute a financial or legal guarantee. Organic search traffic and user conversion rates remain subject to third-party search engine algorithm shifts, operator platform conversion friction, and market volatility.
  • Link Guarantee & Replacement Policy: All third-party editorial links placed by CrawledUp come with a 12-month link retention guarantee. Should a third-party webmaster remove, de-index, or modify a link within 12 months of publication, CrawledUp will replace the link with an equivalent placement at no additional cost.

6. Intellectual Property Rights

  • Client Assets: The Client retains full ownership of all pre-existing trademarks, logos, content, domain names, and brand assets provided to CrawledUp for campaign execution.
  • Created Deliverables: Upon full payment of all applicable invoices, all custom written content, website code, UI/UX designs, graphic designs, and technical documentation created by CrawledUp specifically for the Client shall become the exclusive property of the Client.
  • Agency Tools & Proprietary Networks: CrawledUp retains exclusive ownership, IP rights, and administrative control over its proprietary outreach networks, outreach databases, automated SEO scripts, internal auditing software, and agency-owned PBN fleet nodes.

7. Cancellation, Termination & Remedies

  • Termination for Convenience (Post-6 Months): Following the completion of the mandatory initial 6-month term, either party may terminate this Agreement by providing at least thirty (30) days’ written notice to inquire@crawledup.com.
  • Early Termination During Initial 6 Months: If the Client cancels or breaches this Agreement prior to fulfilling the initial 6-month commitment, all remaining monthly retainer fees for the unexpired portion of the 6-month term become immediately due and payable as liquidated damages.
  • Termination for Cause: Either party may terminate this Agreement immediately upon written notice if the other party materially breaches any provision of this Agreement and fails to cure such breach within fourteen (14) days of receiving written notice.

8. Confidentiality & Non-Disclosure

Definition of Confidential Information: “Confidential Information” encompasses all non-public, sensitive, or proprietary technical, financial, operational, and strategic data disclosed by either party (“Disclosing Party”) to the other party (“Receiving Party”) under this Agreement. This includes, without limitation:

  • Client Confidential Information: Target keyword lists, domain URL rosters, brand strategies, conversion data, deposit values, First Time Depositor (FTD) metrics, customer lists, and affiliate account configurations.
  • Agency Confidential Information: CrawledUp’s proprietary outreach databases, media/publisher pricing lists, custom SEO scripts, internal auditing methodologies, automated software, and the identity, IP addresses, hosting infrastructure, or operational structures of agency-owned Private Blog Network (PBN) fleet nodes.

Obligations of Confidentiality: The Receiving Party agrees to:

  1. Hold all Confidential Information in strict confidence using at least the same degree of care it uses to protect its own sensitive information (and no less than a reasonable standard of care).
  2. Restrict access to Confidential Information strictly to employees, contractors, legal counsel, and technical partners who require access to perform obligations under this Agreement and who are bound by confidentiality obligations at least as restrictive as those herein.
  3. Refrain from copying, reverse engineering, disclosing, publishing, or distributing any Confidential Information to any unauthorized third party without the prior written authorization of the Disclosing Party.

Exclusions: Confidential Information does not include information that: (a) is or becomes publicly available through no fault or breach of the Receiving Party; (b) was already lawfully known to the Receiving Party prior to disclosure; (c) is independently developed by the Receiving Party without reference to or reliance upon the Disclosing Party’s Confidential Information; or (d) is required to be disclosed by law, subpoena, or court order (provided the Receiving Party gives prompt written notice to allow the Disclosing Party to seek a protective order).

Survival & Remedy: The obligations set forth in this Section shall survive the expiration, cancellation, or early termination of this Agreement for a period of three (3) years. Both parties acknowledge that a breach of this Section may cause irreparable harm for which monetary damages alone are inadequate; accordingly, the non-breaching party shall be entitled to seek injunctive or equitable relief in addition to any other legal remedies available under Philippine law.

9. Warranties & Limitation of Liability

  • Disclaimer of Algorithmic & Traffic Guarantees: CrawledUp executes industry best practices in technical SEO, content strategy, and link building. However, because search engines (such as Google or Bing) frequently update their ranking algorithms and indexation protocols, CrawledUp does not guarantee specific numerical position rankings or fixed search traffic volumes.
  • Third-Party FTDs & Player Conversion Disclaimer: FTD (First Time Depositor) figures, registration projections, and performance metrics included in proposals, site materials, or client communications represent baseline estimates based on historical campaign data and target market analysis. The Client explicitly acknowledges that FTDs, player registrations, and financial deposits cannot be guaranteed or directly controlled by CrawledUp. The ultimate decision to register, verify an account, and make a financial deposit rests entirely with the end-user/visitor, influenced by factors outside CrawledUp’s control—including but not limited to the Client’s website UI/UX, registration flow friction, payment gateway availability, promotional offer competitiveness, brand reputation, and conversion optimization.
  • Limitation of Liability: To the maximum extent permitted by applicable law, CrawledUp, its officers, directors, employees, or partners shall not be liable for any indirect, incidental, consequential, special, or punitive damages (including loss of revenue, lost deposit volume, regulatory fines, or site downtime) arising out of or related to our services. CrawledUp’s total aggregate liability under this Agreement shall not exceed the total retainer amount actually paid by the Client to CrawledUp during the three (3) months preceding the event giving rise to the claim.

10. Governing Law & Dispute Resolution

This Agreement shall be governed by, construed, and enforced in accordance with the laws of the Republic of the Philippines, without giving effect to any principles of conflicts of law. Any legal action, suit, or proceeding arising out of or relating to this Agreement shall be submitted to the exclusive jurisdiction of the competent courts of the Philippines.

11. Amendments & Modifications

CrawledUp reserves the right to update or modify these Terms of Service periodically to reflect operational changes, legal updates, or service enhancements. Client retainers will remain subject to the Terms of Service in effect at the time of their contract execution or renewal.

12. Contact Information

For any questions regarding these Terms of Service or service contracts, please contact our team: